Back in the day there was one high standard of glamour and class in Pakistan: Lux. A soap brand, Lux...
Branding
Peeling Plagiarism+
When we, like many other people, came across Omore’s latest product, Monkey Peel, we were definitely intrigued. It is a...
The Curious Case of QMobile+
This write-up is less of an expert analysis (#SelfObsessed – Ed’s note) and something more on the lines of an...
Somebody Swat that Young Bee Please+
Summit Bank recently threw ethics and common sense out the window and launched a bank account + debit card deal...
Why National Ka Pakistan is Brilliant+
The recipe is simple and the ingredients easily available: take the religious following enjoyed by these nouveau-riche celebrity chefs, add...
5 Mobilink Ads that Don’t Suck+
Mobilink is not known for the best advertising, and neither are we fans. But over the course of time they...
Joining the pack with Uth Pack+
The local cellular giant Ufone is repackaging its Uth Package, which was hitherto just another tariff plan on Ufone connections, into a...
Yet Another Earth-Shatteringly Cool Campaign from Glow by Warid+
Yo buddy wassup. Like we went to the mall with ma peeps and like whatever right. And ohmygod it’s like...
Election Season Campaigns: The Roundup+
Campaigning is the best revenge. Politics and politicians (dead or alive) are never an off topic in Pakistan. Quite a...
PAS Awards 2013: The Full Low Down+
The local advertising industry’s biggest night, PAS Awards, took place last night. For the full monty on who won, who...
A New Currency Design for Pakistan+
A country’s currency design is a ubiquitous component of its overall nation-brand which works as, in addition to as a...
The Carton’s New Clothes+
Two of Pakistan’s most visible and iconic brands, one old the other relatively young, both from giant parent companies, and...
