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Our View of the Brand New Conference 2015+

In September this year, Najwat from The Desi Design attended the Annual Brand New Conference in New York City. The...

Read More+ 6 months ago
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Original is Nothing+

Nothing is original. Not even the title of this article. Not even you and not even I. Mere adaptations pieced together...

Read More+ 8 months ago
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The Desi Designers: #7: Anum Awan+

For the seventh episode of our The Desi Designers Series, we interviewed Boston-based Pakistani designer Anum Awan. Hailing from Lahore, Anum attended...

Read More+ 9 months ago

National Ka Pakistan: A Textbook Example of Great Branded Content+

We have already said that we think this fun travel + food show is brilliant. Visuals that seem taken right...

Read More+ 9 months ago
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Recommendations for a Revival+

8 Pakistani films have been released this year. 7 more are waiting in line. This is unprecedented. It is no...

Read More+ 10 months ago
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14 Worst Brand Happenings of 2014+

It's that time of the year again. The world of brands and advertising moved full throttle all through the year...

Read More+ 1 year ago
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Consumer Goods: Rise of the Germs+

Max Dishwash has just released its germ killing concoction that will wipe away evey single germ on every single piece...

Read More+ 2 years ago

Lassi Tou Phassi+

Ace food conglomerate from Pakistan, Engro Foods, has spawned several brands in its less than a decade of existence. Some...

Read More+ 2 years ago

Noor Called, Wants her Circus Back+

Mobilink is celebrating its new 3G services with a new ad with Ali Zafar and Nargis Fakhri. Building on last...

Read More+ 2 years ago
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Kashmir’s New Clothes+

One of the numerous oil and ghee brands adorning the greasy shelves of superstores, hypermarts and karyanas across the nation,...

Read More+ 2 years ago
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Too Many G’s+

Pakistan is abuzz with the recent awarding of 3G & 4G cellular licenses after a wait that seemed to stretch...

Read More+ 2 years ago