We have already said that we think this fun travel + food show is brilliant. Visuals that seem taken right out of a Lonely Planet booklet, interesting recipes that give you an anthro-sociological context of their origins and history, and a seamless brand integration are the ingredients that make this show work so well. And then there's the branding. Ethnic, rustic and classy, the brand identity captures the essence of the show expertly. The show is back with its third season and promises to take us on a journey through Pakistan's most beautiful and most delicious offerings.
National Ka Pakistan is a textbook case of how a brand can balance the content, relevance and brand integration just well enough to achieve a perfect balance in sponsored content. It is also encouraging that a relatively new, small-scale production house and creative agency are responsible for bringing this to life. (Credits: ShootAtSight and Serial Kolor).