The Desi Design

A Culturally-rich Take on Pakistan’s Currency Notes+

Currency notes are some of the most ubiquitous artefacts in modern society. Primarily a tool of economic activity, they are...

Read More+ 1 year ago
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The Desi Designers #8: Nashra Balagamwala+

Today we have in profile a super talented experiential designer, Nashra Balagamwala. Currently based in New York, she has worked...

Read More+ 2 years ago
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Our View of the Brand New Conference 2015+

In September this year, Najwat from The Desi Design attended the Annual Brand New Conference in New York City. The...

Read More+ 4 years ago
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Original is Nothing+

Nothing is original. Not even the title of this article. Not even you and not even I. Mere adaptations pieced together...

Read More+ 4 years ago
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The Desi Designers: #7: Anum Awan+

For the seventh episode of our The Desi Designers Series, we interviewed Boston-based Pakistani designer Anum Awan. Hailing from Lahore, Anum attended...

Read More+ 4 years ago

National Ka Pakistan: A Textbook Example of Great Branded Content+

We have already said that we think this fun travel + food show is brilliant. Visuals that seem taken right...

Read More+ 4 years ago
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Recommendations for a Revival+

8 Pakistani films have been released this year. 7 more are waiting in line. This is unprecedented. It is no...

Read More+ 4 years ago
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14 Worst Brand Happenings of 2014+

It's that time of the year again. The world of brands and advertising moved full throttle all through the year...

Read More+ 5 years ago
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Consumer Goods: Rise of the Germs+

Max Dishwash has just released its germ killing concoction that will wipe away evey single germ on every single piece...

Read More+ 5 years ago

Lassi Tou Phassi+

Ace food conglomerate from Pakistan, Engro Foods, has spawned several brands in its less than a decade of existence. Some...

Read More+ 5 years ago