The local cellular giant Ufone is repackaging its Uth Package, which was hitherto just another tariff plan on Ufone connections, into a stand alone brand called Uth Pack targeted squarely at…yes, the youth.

Uth Pack is joining long-established Djuice by Telenor and long-stumbling Glow by Warid in the youth cellular segment. Djuice is well regarded for its bold positioning around ‘speaking for your rights and against wrong’, and Glow is known for coming up with terrible ads all the time. For its part Uth Pack is touting a ‘not just a connection but a lifestyle’ mantra  with several discount partnerships with eateries and retail brands.

Have a look at the TVC which is doing the rounds these days and tell us what you think!