With the year 2013 now behind us and the Worst Brand Happenings List done with, it is time to sit...
Branding
20 Worst Brand Happenings of 2013+
Taking a look back at some of the worst brand happenings of 2013 in Pakistan.
A New Brand for Pakistan’s Premier Business School+
The Institute of Business Administration Karachi, Pakistan – commonly referred to as IBA – is the oldest business school outside...
Wrapping Wheat+
Wheatable, a digestive biscuit brand from Lu (owned in Pakistan by Continental Biscuits, in turn an affiliate of Kraft Foods),...
New Logo? I see aye! – ICI Pakistan Rebrands+
Though most people failed to take notice or give a damn, ICI Pakistan shed its well-known Roundel logo and adopted...
The Business of Religion & The Commercialization of Ramzan+
As the holy month of Ramzan (yes, I prefer to pronounce it like that) commences, the whole desi populace somehow...
The Desi Designers: #2: Sahar Ansari+
Sahar Ansari is an incredibly talented illustrator and artist who has worked in the local advertising industry for some time....
The Mandatory Ramadan Round-up+
It is that time of the year again. Apart from being the awaited Holy Month, Ramadan is also a special...
Celebrity Endorsements: Things to Consider+
We recently featured a story where the author poked fun at some of his least favorite celebrity endorsement examples from...
Celebrity Calamity: Endorsements Gone Awry+
If you had to study advertising as a course or happen to work in an agency, you are made to...
Mobilink Launches Tomato Peel; Calls it New Brand Identity+
Mobilink is a mighty giant of the Pakistani telecom industry, the largest in the country. Part of Orascom Telecom, an...
Where There’s Youth, There’s a Youth Package+
According to a certain business school professor and now published author, the industries that have seen the most phenomenal growth...
