Branding

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20 Best Brand Happenings of 2013+

With the year 2013 now behind us and the Worst Brand Happenings List done with, it is time to sit...

Read More+ 6 years ago
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20 Worst Brand Happenings of 2013+

Taking a look back at some of the worst brand happenings of 2013 in Pakistan.

Read More+ 6 years ago
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A New Brand for Pakistan’s Premier Business School+

The Institute of Business Administration Karachi, Pakistan – commonly referred to as IBA – is the oldest business school outside...

Read More+ 6 years ago
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Wrapping Wheat+

Wheatable, a digestive biscuit brand from Lu (owned in Pakistan by Continental Biscuits, in turn an affiliate of Kraft Foods),...

Read More+ 6 years ago
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The Business of Religion & The Commercialization of Ramzan+

As the holy month of Ramzan (yes, I prefer to pronounce it like that) commences, the whole desi populace somehow...

Read More+ 6 years ago
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The Desi Designers: #2: Sahar Ansari+

Sahar Ansari is an incredibly talented illustrator and artist who has worked in the local advertising industry for some time....

Read More+ 6 years ago
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The Mandatory Ramadan Round-up+

It is that time of the year again. Apart from being the awaited Holy Month, Ramadan is also a special...

Read More+ 6 years ago
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Celebrity Endorsements: Things to Consider+

We recently featured a story where the author poked fun at some of his least favorite celebrity endorsement examples from...

Read More+ 6 years ago
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Celebrity Calamity: Endorsements Gone Awry+

If you had to study advertising as a course or happen to work in an agency, you are made to...

Read More+ 6 years ago
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Where There’s Youth, There’s a Youth Package+

According to a certain business school professor and now published author, the industries that have seen the most phenomenal growth...

Read More+ 6 years ago