We recently featured a story where the author poked fun at some of his least favorite celebrity endorsement examples from Pakistan.
So what if you really do need to enlist a celebrity to endorse your brand? Well, you gotta consider several things.
Portal of Advertising has a very comprehensive list of 14 pointers that every brand needs to consider before getting a celebrity on board. To make the 14-point model fun and engaging, we designed it into a sort of infographic. Enjoy!