Advertising

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The Business of Religion & The Commercialization of Ramzan+

As the holy month of Ramzan (yes, I prefer to pronounce it like that) commences, the whole desi populace somehow...

Read More+ 6 years ago
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The Desi Designers: #2: Sahar Ansari+

Sahar Ansari is an incredibly talented illustrator and artist who has worked in the local advertising industry for some time....

Read More+ 6 years ago
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The Mandatory Ramadan Round-up+

It is that time of the year again. Apart from being the awaited Holy Month, Ramadan is also a special...

Read More+ 6 years ago
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Celebrity Endorsements: Things to Consider+

We recently featured a story where the author poked fun at some of his least favorite celebrity endorsement examples from...

Read More+ 6 years ago
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Celebrity Calamity: Endorsements Gone Awry+

If you had to study advertising as a course or happen to work in an agency, you are made to...

Read More+ 6 years ago
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Where There’s Youth, There’s a Youth Package+

According to a certain business school professor and now published author, the industries that have seen the most phenomenal growth...

Read More+ 6 years ago
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Glamour Flashback: Some of Our Favourite Lux Ads+

Back in the day there was one high standard of glamour and class in Pakistan: Lux. A soap brand, Lux...

Read More+ 6 years ago
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Peeling Plagiarism+

When we, like many other people, came across Omore’s latest product, Monkey Peel, we were definitely intrigued. It is a...

Read More+ 6 years ago
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The Curious Case of QMobile+

This write-up is less of an expert analysis (#SelfObsessed – Ed’s note) and something more on the lines of an...

Read More+ 6 years ago
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Why National Ka Pakistan is Brilliant+

The recipe is simple and the ingredients easily available: take the religious following enjoyed by these nouveau-riche celebrity chefs, add...

Read More+ 6 years ago
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5 Mobilink Ads that Don’t Suck+

Mobilink is not known for the best advertising, and neither are we fans. But over the course of time they...

Read More+ 6 years ago