Express Media Group has launched a new channel focusing on just entertainment- as if their overly dramatic, sensationalistic news stories were anything less than cheap entertainment. And also as if we need any more of those retarded morning shows and terrible soaps.
But I digress. Express is now a major player in the local TV scene and they wanted to have a chunk of the females-focused entertainment viewership so they have a new channel just for that purpose. It’s called Express Entertainment- stroke of genius- and features an appropriate, swirly, shadi-colored visual package. To be honest the visual identity fits well with the channel’s audience and theme so it works.
Take a look at some of the applications etc. Unfortunately there is no official press material, website or even a Facebook page online at this moment.
I like the swirly girly touch! They are mostly targeting women after all.