The official logo for the 2015 Cricket World Cup, to be played in Australia and New Zealand, has been unveiled by ICC.

Like every other cricket world cup, this one also takes the direction of incorporating traditional symbols and motifs of the hosts into the design.  Take a look at some of the previous World Cup logos. My favorite is the 2003 one. And the 2007 one is as silly as it gets.

Hi-res version of the logo here. A video promo:

The Australian arm of FutureBrand was tasked with the design by the ICC and Jumbana Group was in turn commissioned by FutureBrand to design the logo.