Branding

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Glamour Flashback: Some of Our Favourite Lux Ads+

Back in the day there was one high standard of glamour and class in Pakistan: Lux. A soap brand, Lux...

Read More+ 8 years ago
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Peeling Plagiarism+

When we, like many other people, came across Omore’s latest product, Monkey Peel, we were definitely intrigued. It is a...

Read More+ 8 years ago
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The Curious Case of QMobile+

This write-up is less of an expert analysis (#SelfObsessed – Ed’s note) and something more on the lines of an...

Read More+ 8 years ago
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Why National Ka Pakistan is Brilliant+

The recipe is simple and the ingredients easily available: take the religious following enjoyed by these nouveau-riche celebrity chefs, add...

Read More+ 8 years ago
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5 Mobilink Ads that Don’t Suck+

Mobilink is not known for the best advertising, and neither are we fans. But over the course of time they...

Read More+ 8 years ago
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Joining the pack with Uth Pack+

The local cellular giant Ufone is repackaging its Uth Package, which was hitherto just another tariff plan on Ufone connections, into a...

Read More+ 8 years ago
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Yet Another Earth-Shatteringly Cool Campaign from Glow by Warid+

Yo buddy wassup. Like we went to the mall with ma peeps and like whatever right. And ohmygod it’s like...

Read More+ 8 years ago
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Election Season Campaigns: The Roundup+

Campaigning is the best revenge. Politics and politicians (dead or alive) are never an off topic in Pakistan. Quite a...

Read More+ 8 years ago
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PAS Awards 2013: The Full Low Down+

The local advertising industry’s biggest night, PAS Awards, took place last night. For the full monty on who won, who...

Read More+ 8 years ago
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A New Currency Design for Pakistan+

A country’s currency design is a ubiquitous component of its overall nation-brand which works as, in addition to as a...

Read More+ 8 years ago
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The Carton’s New Clothes+

Two of Pakistan’s most visible and iconic brands, one old the other relatively young, both from giant parent companies, and...

Read More+ 8 years ago