Back in the day there was one high standard of glamour and class in Pakistan: Lux. A soap brand, Lux nevertheless occupied a perch high up in the premium mindspace, what with its luxurious ads and top end celebrity endorsements. Here we present some of our favourite Lux Ads over the years:

Lux Pink – Aaminah Haq

Lux Purple – Nirma

Lux Orange – Iman Ali

Cover Girl with Aaminah Haq and Kareena Kapoor

Lux White – Resham

Lux White – Iman Ali

Which is your favorite Lux ad?