Branding

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The Brands We Grew Up With+

The Good Times is a charming little animation featuring the brands that all of us, the kids of the 90s,...

Read More+ 8 years ago
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Why Pepsi’s Latest Ad Sucks+

Hojao Abhi Ke Liye Crazy. Thankfully, Pepsi stopped short of that in their quest to emulate Coke; in face of...

Read More+ 8 years ago
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My Money is Prettier than Yours!+

Plastic, shiny, thin, and beautiful- So is plastic money. You see, there’s more to money than exchange rates and inflation...

Read More+ 8 years ago
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Lawn Wars: Episode 2013+

Amid all the upheaval our country is witnessing on frontiers more than one, it’s that time of the year again....

Read More+ 8 years ago
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The National Biscuit of Pakistan+

Gala, the once iconic biscuit that went with the classy ‘Mehfil Ka Lutf Dobala’ tagline is finally getting some love...

Read More+ 8 years ago
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From Ishq to Akshay+

These days, Brooke Bond is broke and band when it comes to creativity and class. Gone are the days when Supreme was...

Read More+ 8 years ago
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Hum Network’s New Clothes+

With TRP-topping drama serials like Humsafar and Man-o-Salwa, and religiously followed cooking experts like Gulzar and Shai, the Hum Network...

Read More+ 8 years ago
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25 Worst Brand Happenings of 2012+

A lot of brands did a lot of groudbreaking work last year as we reported in our Best of 2012...

Read More+ 8 years ago
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25 Best Brand Happenings of 2012+

Despite the Mayan’s best effort to spell end of game before the end of this year and thereby deny us...

Read More+ 8 years ago
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How the Rio 2016 Logo was Designed+

Here’s a look behind the design process of the Rio 2016 logo. The pretty logo restores the tradition of Olympic...

Read More+ 9 years ago
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The Lollywood Desis Up Against Each Other+

Lahore-based chemical and paper manufacturer Premier Group launches Millan, a ‘pure dairy whitener’ with a very Lahori marketing campaign targeted squarely...

Read More+ 9 years ago
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Desi Rebrands: Saudi Pak to Silkbank+

In 2009, Saudi Pak Bank was rebranded to Silkbank Our new series, Desi Rebrands is a repository of notable rebranding...

Read More+ 9 years ago