Medicam, the FMCG behind marketing masterpieces such as Touchme Chowrangi, has proved once again that they are the guys with the most original ideas. Medicam recently updated the packaging of its well known product, Medicam Toothpaste and, being the trend setter that they are, caused the global giant Colgate to redesign its own packaging to resemble our design leader’s. Take a look yourself.

And if you are still not convinced that Medicam is the torchbearer of originality and innovation in this world of hackneyed ideas, take a look at how the renowned Unilever shampoo brand Sunsilk’s packaging looks remarkably similar to Medicam’s Shampoo’s New International Packaging.

Need I say more?