I’m not a fan of Pakistani advertising by and large. It’s usually unintelligent, unoriginal, uninspired, and therefore largely ineffective.

Rarely, however, you come across advertising that’s truly world class. This recent ad from Tetra Pak is one example.

I love it so much for its perfection- music, cinematography, acting, copy – that I just have to enshrine it here on TDD. The ad is directed by Asim Reza of The Vision Factory and the agency is RED Communication Arts. Bravo yo!