The World’s Best Country Brands

Country/Nation/Destination brands are branding exercises that countries engage in in order to develop an image for themselves primarily for the purposes of tourism and business/investment promotion although there can be more objectives for any given nation branding exercise. This Week’s Tuesday Top 10 is a look at some of the best nation brands from around the world, presented in a not-so-strict but nevertheless ascending order.

Belize

The fun chunky typography is rendered in inviting colors and the toucan sitting atop the name is a sweet addition.

Haiti

A beautiful marriage of the name in a script lettering and Haiti’s national flower, Hibiscus.

Spain

The unexpected mark immediately brings to mind sunny beaches and Spain’s heritage of inventive art. Think Picasso, Gaudi and Dali.

Bahamas

The trendsetting graphic motif that forms the core of the Bahamas brand is a great way to highlight the nation’s core offering: so many idyllic Caribbean islands.

Malaysia

Malaysia Truly Asia is easily one of the most iconic taglines in nation/destination branding. The symbol is a graceful script that paints a classy image of the country.

Egypt

Hand-lettered and featuring the renowned ‘Ankh’ symbol, the Egypt mark is very bold and attention grabbing.

Sweden

Unmistakably Scandinavian, the Sweden national brand is a delightfully simple play of straightforward yet own-able typography and vibrant Swedish colors.

Australia

A beautiful graphic device featuring that one best known Australian icon: kangaroo. A backdrop of the sun is especially apt for the outback.

New Zealand

Eschewing vibrant color or feel good imagery, the brand for New Zealand is just what is says: pure. Bold, adventurous type set in the Kiwi black sets the tone for a naturally mesmerizing country.

Peru

Perhaps one of the most beautiful icons in the recent history of graphic design, the Peru symbol is a take on the iconic Machu Picchu Ruins.